Diagnosing Growth Blockers for Healthcare Brands
Strategic marketing consulting that transforms healthcare organizations through data-driven insights and proven methodologies.
View the Case StudyThe Case Study
A flagship healthcare transformation that demonstrates the power of strategic marketing intervention.
Stagnant Growth & Fragmented Strategy
A regional healthcare system faced plateauing patient volumes, inconsistent brand messaging across service lines, and marketing spend that wasn't delivering measurable results. Leadership lacked visibility into what was working and what wasn't.
Strategic Realignment & Execution
Implemented a comprehensive brand strategy audit, consolidated agency relationships for efficiency, built data-driven marketing dashboards, and developed targeted campaigns aligned with service line priorities and community health needs.
Sustainable Growth Engine Established
Within 18 months, the organization achieved 35% patient volume growth in targeted service lines, doubled revenue in key specialty areas, and established a repeatable marketing framework that continues to drive results. Marketing transformed from a cost center to a strategic growth driver.
How I Work
A proven three-phase approach that transforms healthcare marketing from a cost center into a strategic growth engine.
Brand Building & Strategy
Deep-dive into your organization's identity, market position, and competitive landscape. We define what makes you unique and how to communicate it effectively.
Marketing Planning
Develop comprehensive marketing plans with clear objectives, channel strategies, budget allocation, and measurable KPIs aligned with business goals.
Agency Management & Execution
Oversee agency relationships, ensure flawless campaign execution, optimize performance in real-time, and deliver results that move the needle.
Your Strategic Partner in Healthcare Growth
I believe healthcare marketing should be as rigorous and evidence-based as clinical practice. Every strategy should be grounded in data, every campaign should have measurable outcomes, and every dollar spent should drive meaningful results.
With experience spanning health systems, specialty practices, and digital health startups, I bring a comprehensive understanding of what it takes to build brands and drive growth in this complex industry.
Ready to build your strategy?
Whether you're facing growth challenges or looking to take your healthcare marketing to the next level, let's start the conversation.
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