Helping healthcare brands grow with purpose
We partner with healthcare organizations to bring clarity, structure and accountability to marketing.
Marketing strategy rooted in healthcare expertise
Spira was built on a simple belief: healthcare marketing should function as a strategic, structured, accountable growth driver — not a collection of tactics.
Founded by a marketing leader with experience inside a growing healthcare organization, Spira brings clarity, strategic alignment, and financial discipline to marketing investment.
The focus is simple: define priorities, measure what matters, and build sustainable growth systems. Our approach is collaborative, transparent and always grounded in what is going to drive the business.
Strategic marketing leadership for healthcare organizations ready to grow
Spira brings structure, clarity, and disciplined execution to healthcare marketing — ensuring strategy, investment, and performance stay aligned.
Our work typically spans five core areas:
Brand & Positioning
Clarify your organization’s identity, competitive position, and value proposition. We define what differentiates you — and how to communicate it with precision.
Strategic Marketing Planning
Develop comprehensive marketing plans aligned with business objectives, defined KPIs, and intentional budget allocation.
Campaign Strategy & Execution Oversight
Translate strategy into structured campaigns across paid and organic channels — ensuring execution aligns with defined growth priorities.
Market & Service Line Expansion
Design go-to-market strategies for new clinics, specialties, or service lines — from launch planning to performance tracking.
Performance & Accountability
Establish reporting frameworks, define measurable KPIs, and continuously optimize against growth objectives.
Marketing should be visible, measurable, and accountable.
How We Partner
Healthcare organizations don't all need the same level of support. Spira partners at the level your growth requires.
Fractional CMO
Executive-level marketing leadership embedded in your organization — without hiring a full-time CMO.
Growth Partnership
Strategy and execution managed end-to-end, with clear accountability for results.
Strategic Sprints
Focused, time-boxed engagements designed to solve a specific growth challenge quickly.
Building a Modern Marketing Function for a Fast-Growing Dermatology Practice
How Spira helped a regional dermatology practice build marketing infrastructure from the ground up and drive sustained, measurable growth.
When I first joined a fast-growing dermatology practice in the Twin Cities as a Fractional CMO, there was no dedicated marketing function. Marketing was being handled by the COO and Chief Legal Officer, capable leaders but not marketing specialists.
Efforts were not centralized, not streamlined, and not guided by a long-term plan. Most activity focused on a small number of lead-based tactics, with little attention to brand building, the full patient journey, or long-term growth. As the practice grew and opened new clinics, this approach became harder to sustain.
Growing Fast Without a Growth Plan
The practice was in a period of growth. New clinics were opening, marketing spend needed to increase to support their growth, and leadership needed more confidence in where money was going and why. Agency partners were in place but not consistently evaluated. There was no clear annual marketing plan or monthly budget. Performance was difficult to assess beyond short-term results. The business needed marketing to mature, not just do more.
Slow Down to Speed Up
The first step was to slow down and assess everything. I reviewed all marketing spend, every patient-facing touchpoint, and existing agency partners. Over a three-month period, I evaluated what was working and what wasn't, and made changes where needed, including switching agencies.
From there, I created structure: a clear annual marketing plan, a month-by-month budget, and a full-funnel strategy. At the same time, we refreshed the brand identity and created a cohesive brand toolkit so everything felt consistent across channels.
A Marketing System Built to Scale
Today, this dermatology practice has a complete marketing foundation in place. Marketing supports multiple clinic locations, runs across many touchpoints, and is guided by clear planning and reporting.
Since I started working with this practice, revenue has grown double digits year over year and new patient volume has grown approximately 35% year over year.
Most importantly, the practice now has a marketing system that can grow with the business.
Ready to build a smarter growth strategy?
If you're evaluating your next stage of growth, we'd love to learn more about your organization and priorities.
Schedule a 30-minute introductory conversation to explore whether Spira is the right fit.
Schedule a Consultation